NEMPA isn’t often visited by carmakers unless they have a formal presentation to make, but when five representatives of VW’s national communications team stopped by one evening after Thanksgiving, it really was simply to meet, greet and socialize.

The VW Group visits NEMPA

NEMPA isn’t often visited by carmakers unless they have a formal presentation to make, but when five representatives of VW’s national communications team stopped by one evening after Thanksgiving, it really was simply to meet, greet and socialize.

Continue Reading 0
Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for 50 percent of all SUV sales.

NEMPA Meets the 2013 Escape at LAAM

Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for […]

Continue Reading 0