Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for 50 percent of all SUV sales.

NEMPA Meets the 2013 Escape at LAAM

By on October 8, 2012 in Events

Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for […]

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October 2012 President's Letter

October 2012 President’s Letter

By on October 1, 2012 in Archive

Just a quick letter this month— I can’t stress enough how important it is for manufacturers to start getting vehicles into the NEMPA fleet for the Winter Car of New England competition. It’s been said before, but: The best way to be earn a Winter Car award is to get vehicles into the fleet early—and […]

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It's hard to believe that September is already here and my girls have started school. What doubly surprises me is we have to start talking about New England Winter Vehicle of the Year. Sure, it's 80 degrees outside as I sit at my computer, but it’s time to start thinking about winter. We know there are long lead times in ordering vehicles.

September 2012 President’s Letter

By on September 10, 2012 in Archive

It’s hard to believe that September is already here and my girls have started school. What doubly surprises me is we have to start talking about New England Winter Vehicle of the Year. Sure, it’s 80 degrees outside as I sit at my computer, but it’s time to start thinking about winter. We know there […]

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