Tag Archives | Mike Murphy

Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for 50 percent of all SUV sales.

NEMPA Meets the 2013 Escape at LAAM

Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for […]

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