Some of us have to be circumspect in accessing SM—social media—during our workday. Not Boston native Scott Monty, Ford’s global manager for digital media. His day job is to find imaginative ways to employ Facebook, blogs, podcasts, Instagram, Tumblr, YouTube and all the other planets in today’s Twitterverse to promote the Ford brand.
Tag Archives | Ford
It’s a post-Labor Day world, which means it’s time to start thinking about fall in New England.
NEMPA became the first group of American journalists to drive Ford’s brand-new Focus ST and Fiesta ST models back-to-back at a preview on June 20 at the Automotion garage in Middleborough. The two FWD hot-hatch STs are the latest products from Ford’s SVT group. (“ST” stands for Sport Technologies.) They are for the driver who […]
Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for […]
Eighteen NEMPA members and Ford staffers gathered at the Venezia Restaurant on the Boston waterfront on August 16 for an informal evening with Eric Kuehn, chief engineer for Ford’s Global Electrified Programs.
Automakers & Media celebrate 15 years of awards and 25 years of NEMPA