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On the evening of March 14 a team from Nissan led by Northeast PR Manager Steve Oldham visited the NEMPA clubhouse (aka Automotion global HQ, aka Bugsy’s garage) for pizza and dessert, and to show off their new-for-2013 Pathfinder. Oldham brought Dan Passe, Nissan Senior Product Manager, and Product Planner Adam O’Shaughnessy.

Nissan Finds Path to NEMPA

On the evening of March 14 a team from Nissan led by Northeast PR Manager Steve Oldham visited the NEMPA clubhouse (aka Automotion global HQ, aka Bugsy’s garage) for pizza and dessert, and to show off their new-for-2013 Pathfinder. Oldham brought Dan Passe, Nissan Senior Product Manager, and Product Planner Adam O’Shaughnessy.

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NEMPA isn’t often visited by carmakers unless they have a formal presentation to make, but when five representatives of VW’s national communications team stopped by one evening after Thanksgiving, it really was simply to meet, greet and socialize.

The VW Group visits NEMPA

NEMPA isn’t often visited by carmakers unless they have a formal presentation to make, but when five representatives of VW’s national communications team stopped by one evening after Thanksgiving, it really was simply to meet, greet and socialize.

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Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for 50 percent of all SUV sales.

NEMPA Meets the 2013 Escape at LAAM

Sixty percent of people shopping for a new car today are looking in either the compact-SUV or the midsize-sedan segments. “Combine those two groups and you have what we call the ‘Super Segment,’” Mike Murphy, Ford’s Global C-Car marketing manager, told NEMPA. Furthermore, by the end of 2013 compact SUVs are projected to account for […]

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