A small fleet of V-6 and V-8 2015 Genesis sedans rolled into the Automotion garage for introduction to NEMPA on May 14. Story & photos by Bill Griffith, NEMPA Hyundai’s Joe Guy Collier brought a mini-fleet of the company’s second-generation 2015 Genesis premium sedans to NEMPA headquarters on May 14. Brandon Ramirez, Hyundai senior group […]
Author Archive | Bill Griffith
Nissan’s NY Cabs hit Boston
The canary-yellow taxi was sitting outside the Middleboro/Lakeville commuter rail station this raw and drizzly April night. It looked like it was hoping for a fare, but it was just being photographed by the media. A taxi? Well, yes—a brand-new Nissan taxicab, as adopted by New York. Sort of.
Infiniti Q50 breaks new ground at NEMPA
Story and photos by Bill Griffith, NEMPA Infiniti showed off a pair of its high-tech new Q50 sedans at NEMPA’s Middleborough headquarters—aka the Automotion garage—on December 10. Members who slogged through an early storm from all over New England could have used the Q50’s “Snow” setting (among its multiple drive modes), but it was two […]
Ford continues to grow its ‘culture of personality’
Some of us have to be circumspect in accessing SM—social media—during our workday. Not Boston native Scott Monty, Ford’s global manager for digital media. His day job is to find imaginative ways to employ Facebook, blogs, podcasts, Instagram, Tumblr, YouTube and all the other planets in today’s Twitterverse to promote the Ford brand.
NEMPA Meets Silverado, Impala & Cruze Oil-Burner
On June 27, a team from Chevrolet visited the Automotion garage for wood-fired-oven pizza—and to present to NEMPA three very significant new vehicles: the 2014 Silverado pickup, Impala sedan and Cruze Clean Turbo Diesel. Randy Fox and Chad Lyons, Chevrolet Communications, traveled from Detroit to join East Coast comms reps Kim Carpenter and Steve Martin, […]
NEMPA Gets Seat Time in Ford STs
NEMPA became the first group of American journalists to drive Ford’s brand-new Focus ST and Fiesta ST models back-to-back at a preview on June 20 at the Automotion garage in Middleborough. The two FWD hot-hatch STs are the latest products from Ford’s SVT group. (“ST” stands for Sport Technologies.) They are for the driver who […]