By: Tim Plouff The business side of selling automobiles is driven by hard-core data—not emotions, not fluffy press releases, not ideological dreams, just hard, real world numbers. If consumers aren’t buying the product, if fleets are not signing up for large contracts, and if dealers are not pushing for more inventory, then, well, various trends […]
Tag Archives | Ford
At its annual awards dinner, held at the MIT Media Lab on May 26, the New England Motor Press Association honored individuals for their outstanding contributions to the automotive industry and awarded the 2016 winners of the NEMPA Ragtop Awards and Winter Vehicle Awards. “It is always a great night to get all our members, […]
It is less than a week away- so start packing your bags, notebooks, etc. The sixth annual NEMPA MIT Technology Conference will focus on The Intersection of Technology & Design. Past conferences have focused on the future of autonomous vehicles, weight reduction, and the many various green powertrain initiatives underway now and in the years to […]
You’d have thought Ford was unveiling an array of Shelby Mustangs, the way NEMPA members converged on the Automotion garage on June 17. Instead, Ford PR rep Vanessa Cook had brought a five-pack of Ford’s new 1.0-liter, three-cylinder Fiestas.
The Yankee Cup, presented each year by NEMPA, with input from MIT’s automotive engineering faculty, to a “feature or system that significantly enhances the motoring experience, whether by making driving safer, more cost-efficient or simply more enjoyable.” For the first time, the Yankee Cup has been awarded to an entire vehicle—and a truck, at that: […]
Courtesy once again of the Ford Motor Company, NEMPA members gathered on Thursday evening (January 16) for the traditional Boston auto show dinner in John Henry’s suite at fabled Fenway Park. Shiny table decoration No. 3 was on tour somewhere in Red Sox Nation.